Logo Animation in After Effects

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Logo Animation in After Effects

A structured online course for the future logo animation rockstar. You will learn how to animate almost any icon or logotype, morph it to everything and tell short fun stories.

What is this course about?

Our team enjoys logo animation as it’s always really funny. It’s a perfect chance for you to develop your own creativity, to experiment on new techniques and technologies, and a good opportunity to attract the attention of community and potential clients to yourself (yep, that really works).

Logo animation has an extremely low cost of a mistake. If something went wrong, you can always change everything quickly and easily. It gives free rein and allows you to learn something new quickly. That is why we have decided to create this course, which is full of experiments, lifehacks and techniques, cheating in a workflow, analyzing someone else's works, and lots of fun.

Required Software
After Effects ‘18
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Who will benefit from this course?

Motion designers

Who want to enhance the quality and speed of their work.

The course entirely consists of overviewing different techniques and setups, and of analyzing animation techniques. In general, these all are the stuff that you will never learn without practicing on a real task. Just imagine that you’ve lived three lives of a motion designer in three months.

Graphic designers

Who want to make animation one of the selling points for their projects.

With the help of animation you can emphasize identity dynamics, demonstrate some microinteractions, and deliver your ideas more clearly. Animation makes everything more eye-catching. That’s a fact. We will show you how to cut losses during routine tasks, and what you can come up with in 1 or 2 days.

Problems are a signal for changes

I have everything in my mind, but I don’t know how to do it in practice

Everything looks so amazing in my head, so why can’t I take screenshots of my thoughts yet? :) In real life, you have to know how to divide a task into several subtasks. You have to be realistic about your skills and available time.

In the course, we will work on a workflow of creating an animation in detail: from analysing a client’s brief to choosing a plugin for a specific task. You will learn a lot of styles using which you can animate almost any logo. You will master the tools which can be used for 90% of tasks. Also, you will see where and how to find a way to complete the remaining 10%.

A client asks for a lot of variants and always makes too many edits

There are different kinds of clients. And everything would be fine if you could create animations as fast as they write edits. In practice, however, sometimes you don’t understand each other or designers create whatever they want, but not what a client wants.

In the course, we suggest at least two solutions to this issue. The first one is to analyze a brief in detail. Often, if a designer chooses the wrong tools at the initial stage, it predetermines the entire future fate of the project. The second option is to organize a project in such a way that you could easily edit your animation at any stage.

I don’t know where to begin and I have no creative ideas at all

This is absolutely normal. If you haven’t written scripts for promotional videos for years, then it should be so. There is no reason to worry at all, it is all about visual experience and regular practice.

From the very beginning of the course we will dig into the ways of generating ideas and methods of developing creativity. Creativity is rooted in three things: a visual base of various techniques, an awareness of the space for maneuvering (how bold ideas can be), and an understanding of what to cling to (how to work with your client’s distinct characteristcs and where to find them). This does not mean that you will be able to write scripts for new seasons of Game of Thrones, but questions like “What can I do here?” will definitely disappear by themselves.


Here we will overcome the so-called Blank Page Syndrome. We will focus on how to write mini-scenarios and how to find interesting features even in the most ordinary project. And in general, we will figure out how to look at logos/icons so that you would want to animate them
At this stage, it is important to plan your work properly. The more thoroughly you will sort everything out in your head, the more satisfied you will be with the result.
In this lesson, we will have a look at the basic principles of animation, which are essential to follow in order to achieve a high-quality result. We will show you in practice how to use each of them and in what order.
Morphing is the basis of logo and icon animation. If you want to tell cool stories, it is crucial for you to know how to naturally transform one image into another.
Do not underestimate the power of lines. They attract your attention, make you follow them. You always subconsciously try to guess where they will lead you to.
Now, when you have mastered the previous lesson, we are moving on to a completely new level.
There is no problem in making the appearance of letters. However, making them lively and with their own unique character is a more complicated task.
This is a lesson on how to add a pinch of cyberpunk to any design. Prepare your pinches, there will be lots of stuff.
It isn’t necessary for you to be able to draw in order to animate the movement of a liquid, we will show how to get this effect without taking your hands off After Effects.
If the previous lesson wasn’t enough for you and you are ready to move on, prepare yourself to meet frame-by-frame animation.
Some logos or icons often have branded characters, so it would be silly not to take advantage of this.
This section includes techniques that we couldn’t add to any of the big topics. It’s a kind of a salad made of various tasty stuff.
Sometimes you need to put animation into a specific environment i.e. on a website, into a mobile application or messenger. There are a lot of limitations and specifics related to this. In this final lesson we will talk about how to deal with each of them.

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About the authors

Hi Everyone! We are the Production team of Motion Design School

We are those guys who have created the courses “by Motion Design School” and all the unique content on our Instagram. We started together as a small production team. Over time, we have grown into a large, well-organized team which can handle practically anything. We have accumulated lots of techniques and discoveries, some of which have successfully been integrated into our courses, and some have remained untouched waiting for their time.

Well, now, their time has come. At some point, we realized that everything we know works perfectly with the “short stories” format, which in essence are logos, icons, and various symbols. This is a kind of a unique genre, and at the same time one of the most typical paid tasks for a motion designer. Such format allow you to really quickly sketch out various scenarios, try technologies that have not reached your hands for a long time and generally have fun to the fullest. As part of a specific task, of course ;-)

Logo Animation in After Effects
  • The best way to create your own cool portfolio in no time
  • Fast skillset upgrade for any motion designer
  • New and fresh approaches to already known software
  • Experience of working with stylish designs and famous brands
  • Permanent access to all course updates

Logo Animation in After Effects

A structured online course for the future logo animation rockstar. You will learn how to animate almost any icon or logotype, morph it to everything and tell short fun stories.

Basic ?

You’ve already started taking the first steps in the sphere and have a basic understanding of the work principles of this soft.


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Logo Animation in After Effects


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Frequently asked questions

You can find After Effects here: https://www.adobe.com/products/aftereffects.html. It will be enough to work with the trial for some time, but we highly recommend buying a license.


  • Intel® Core™2 Duo or AMD Phenom® II processor; 64-bit support required
  • Microsoft® Windows® 7 with Service Pack 1, Windows 8 and Windows 8.1. See the CS6 FAQ for more information about Windows 8 support.*
  • 4 GB of RAM (8 GB recommended)
  • 3 GB of available hard-disk space; additional free space required during installation (cannot install on removable flash storage devices)


  • Multicore Intel processor with 64-bit support
  • macOS v10.6.8 or higher
  • 4 GB of RAM (8 GB recommended)
  • 4 GB of available hard-disk space for installation; additional free space required during installation (cannot install on a volume that uses a case-sensitive file system or on removable flash storage devices)

It is advisable to have basic knowledge of After Effects. That means to know how to create a shape, layers, how to set keyframes, how to adjust Speed Graphs, apply Effects, etc.

If no presale or discount activities are happening, you can get in touch with us to receive a $50-off coupon. We provide coupons for countries not-so-good exchange rates and for students.

We consider a country with a not-so-good exchange rate a country, where the currency rate is more than $1 to 10 units of local currency. For example, 10.5 Botswana Pula equals $1. If your country's currency rate is lower than 1:10, we do not consider your country as a country with a not so good exchange rate.

We consider you a student if you have a valid student email address (@***.edu) and/or a valid student ID. Please either write to us from your student email or attach a picture of your student id so that we can verify your student status.

Please double check if there are no presale, sales or discount activities happening as we do not provide coupons during these periods.

If you're disappointed for whatever reason, you'll get every cent back within 14 days after the purchase. Whether you select to complete the purchase in a single or in several payments.

Note that it only applies to purchases without a discount. So if you would like to use a discount coupon or complete a purchase of several products with a discount, you will be not eligible for the refund.

Yes, all the artwork you create on the course belongs to you. You can share and tweet and dribbble whatever animation you create. We would be grateful if you mention our school while sharing, we have @motiondesignschool accounts almost on every network.

This course has subtitles, which makes the content easier for understanding and lets you check the unknown words in the dictionary, if needed.