Some of you have asked us to make more videos about logo animation, so here is one of them. In this video, we’re going to talk about a core thing you should know about creating a really stunning logo animation. Our tutor Max Kravchenko will tell you about the main animation principles and how they can be applied specifically to logo animations.
Dive into the world of captivating logo animations with Motion Design School’s enlightening YouTube video on the ‘Main Principles of Logo Animation.’ In this tutorial, Ihor and Max Kravchenko explore the fundamental techniques that breathe life into logos, making them expressive and engaging.
At the beginning of the video, Max Kravchenko sheds light on essential principles, including easing, arcs, and squash and stretch. Discover how easing transforms movements into seamless, natural transitions, while arcs follow organic trajectories, lending animations a more lifelike quality. The principle of squash and stretch provides control over object weight and density, adding versatility to the animation. Watch as these principles come to life through practical examples, forming a crucial part of the Logo Animation in After Effects course.
As the video progresses, the focus shifts to expressiveness. Learn how stretching, follow-through, overlapping action, and anticipation elevate logo animations. Witness the power of stretching along one axis, adding a layer of expressiveness to movements. Follow-through and overlapping action introduce realism by adhering to the laws of physics, while anticipation sets the stage for impactful main actions. The speaker draws inspiration from character animation, seamlessly integrating these techniques into logo animation for a dynamic visual experience.
In the final segment, the importance of clear and focused actions takes center stage. Discover the impact of using one major action at a time, ensuring clarity of ideas without overwhelming the viewer. The speaker recommends briefly showcasing the logo in its original form before or after the animation to enhance recognition. Gain insights into animating elements in a strategic order or with subtle offsets, preventing viewer fatigue and maintaining engagement.
Whether you’re a seasoned motion designer or a beginner exploring the realm of logo animation, these principles will elevate your skills, making your logo animations visually appealing, effective, and unforgettable. Join Ihor and Max Kravchenko in this insightful journey to master the art of logo animation.
If you are interested in logo animation and your dream is to start making money with it one day, subscribe to our channel and consider taking our ultimate on-line course on logo animation:
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Logo Animation
in After Effects
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